Beating the best-of-the-best and their massive budgets did not came easy. But it can be done.
It started with a simple goal: Make as much money as possible in the least time necessary.
So in less than 2 years I bootstrapped 1.600€ into a multi-million-euro-company. With no office. No investors. No nothing.
But with competition. Strong competition. With money. With TV. With celebrities. With investors.
Before you read on get yourself a napkin, cause these numbers are eye-wateringly beautiful.
From 2013 to 2015 I ran the highest frequented Google Adwords Display campaign in Europe.
Creating over 4.000.000.000 views. That was no typo: 4 billion views.
I created over 26 million visitors in that same time. According to Insider information from Google only REWE and BMW had roughly the same - above 7 million to our 12 million clicks per year. And they were THE TOP PLAYERS.
But did I have 298.000.000€ to spent like VW (or BMW, or REWE, or any of these giants)? I did not.
At the peak I had created a staggering 1.5 million budget for myself. I was proud. But that gave me only 0.5% of the budget of just one of the top players. Yet, I somehow managed to get out ahead of them.
Let me tell you one thing right out of the gate: You cannot do that unless you are very profitable. Cause I paid for every single view. And I had no money to spare. In fact: Back then I was not making any money at all, I was actually creating debt for myself.
Once I realised it was working I maxed out all my credit cards, all bank accounts. I put every dime I could find into this campaign, because the more money I put it, the more I made. I created more and more and more views, sales kept raising and raising and there was no end in sight. In 2014 I had roughly 80.000 sales. Not bad for a guy working from home, don't you think?
Believe it or not: But the only reason it took me 3 years to grow 1.600€ into multiple millions is one simple reason. I was bootstrapping my money. Which means I spent 1.600€, wait till I have them back and then put them right back in.
1.600€ turned into 3.200€. That turned into 6.400€. That into 12k€. But it took some time for the money to be back in my bank account.
When I was running my campaigns at full throttle I spent more than 400.000€ in Google alone. Per Month.
At that time I was completely unaware of what I had achieved. I was just doing my thing. I only learned years later that I managed to beat the DAX.
I always used to wonder why some many people want to work with me. Why they try so hard to hire me.
All in all, I had a pretty good ride. Looking back I know it was no accident. I have worked with clients over clients and taught them my methodology, my secret weapons, my special manuvers. And their profitability went through the roof.
In fact: I very, very, very rarely see an online-ad-campaign, where I couldn't tweak 4 or 5 things without even thinking to hard. Many mistakes are so blatently obvious that it is shocking to me, that these companies manage to keep their doors open.
The first time I got into marketing I had the feeling that I could see the matrix. Everything is so self-evident. It is so easy. Yet so many people struggle. I don't get it. But there are a couple of things you have to know about me:
A couple of years ago I moved to Sofia, Bulgaria.
Why? Simple. Doing what I do - which is coming up with revolutionary ideas for online campaigns - requires me to think. To be creative. To be left alone in an environment where people in a lot of ways don't care when you work and how you work.
I find germany to be the exact opposite. Everything is dictated, controlled, regulated. Everything. I learned that the hard way.
I was working at maybe 20% of my potential. Now I am closer to 80%.
Even though I could not work in germany, I do work with a lot of german companies. But they value my creativity so much, that they agree to my terms and quite frankly - don't care where I live and whether I work in the evening, at night or at the break of dawn. So it comes only natural that since the 3 years I live I have created significantly more wealth and success for my clients than in the previous 10 years.
That happened for three reasons: Work environment, experience and a deep understanding of what makes people act.
The last one seems to be most important.
I see so much nonsense only it literally makes me sick. Money is thrown out of the window for all the wrong reasons. There are so many customers left behind, so many sources of people left untapped, so many opportunities left unused.
I talk to a lot of brand marketers... all they talk about is engagement, clicks, likes. I don't care about any of that.
I care about money. Cause paychecks are paid in money. Your house is paid for with money. Your car, your childrens education, your health care... It turns out, you can't pay with likes and clicks and fans.
You can only pay with money.
If you have a ton of money spare and are happy to spent millions of euros and brand advertisement to maybe get that money back 5 years from now: Be my guest. But that is not my kind of marketing.
The money I spent on marketing has to earn its place.
Either an ad, a landing page, a funnel creates money or it goes. You can go broke having 10 million fans on instagram. People don't get that. I do!
That is why I am all about the numbers. I am a performance guy. I hate to see money wasted (growing up without money often times has that effect on people).
Marketing has one purpose and one purpose only: To create sales.
That is the only metric that counts. The kind of marketing that I do is the shortest way to the sale.
Do I only work with big industry giants?
In fact, I prefer small and medium sized companies for one reason: Speed.
Creating a landing page and watching it go through a 8-month-approval-cycle is a nightmare. I hate it.
Having 20 people with opinions and cutting everything down to the smallest common denominator is a nightmare and foolish. I hate it.
Working with reality-distant groups who are ashamed of using the word "sale" and being embarassed about pushing someone for the sale is a nightmare. It is an uphill batlle. And I hate it.
I love the hidden champion. The company that craves success. That wants to crush their competition. That wants to make money, that wants to make sales.
So if this is you, you have to keep on reading, cause you will love what is coming to you...
Here is how it will work:
First, I take a look at what you've got, what you're doing, and what you want to achieve going forward.
Then we get on the phone one on one and go over your business.
Once I have those "raw" materials", I help you to come up with a strategic plan of action to immediately increase your profits dramatically.
There are a number of ways I might do this for you.
For example, I might show you how to restructure your offer for a better price point, how to create recurring revenue
(even without a continuity program), how to pull in buyers from untapped sources, or how to reactivate past customers.
And if you have a list of prospects, we’re bound to whip up a quick promotion you can run within days ...and have the cash
register ringing over and over again.
And like I said, there’s no charge for this.
First of all, I enjoy it. This type of thing is what I do best, and it makes me very, very happy to see someone achieve financial
success (and all that comes with it) as a result of the help I give them.
Second of all, it‘s how I attract top—level clients.
Here’s how that works:
Assuming you’re happy and you want me to crank out these types of plans for you all the time, you’ll probably want to
continue working together long term so I can help you implement them. Or me and and my team can actually implement them for you.
If this is the case, I might invite you to become a client.
My personal consulting-“fee” is 24,800.00€ per day ...but if you think about it, it really doesn’t “cost” you anything.
Because I expect to make you much more than 24,800.00 € in the first month ...and if we keep working together over the next 12
months, I'm confident I can double your entire business ...at minimum.
So you’ll see the value by the time we hang up the phone - without ever spending a dime. And look. If you don’t want to become a client, don‘t worry about it.
You won’t get any sales pitch or pressure from me of any hind, ever.
Now, obviously this is an amazing offer which you’ll probably never see from any other “company” in the world.
Think about it.
I‘m personally generating a profit-plan for you up front ~ for free - and then letting you pay me later if (and only if) you
decide to work together long term.
Plus, I’m taking it one BOLD step further by guaranteeing you’ll find this free plan immensely valuable - or I’ll pay you
750€ just for wasting your time.
Just tell me, and it's yours. No questions asked.
I’m VERY picky about who I’ll speak with and I’ve got a strict (but reasonable) set of criteria that needs to be met in order for us to proceed. Here it is:
That’s it! Those are all my requirements.
If you want me to find the hidden gems in your marketing stuff so you can make more money for free, then l’ll happily set aside some time for you.
Here’s how the process works:
First, you'll need to fill in an application. Don‘t worry, it’s simple and unobtrusive.
I just need to know what you’re selling, get an idea of what you want to accomplish, and so forth.
I‘m also going to ask for a “real person” deposit” of 250€. Don‘t worry, I could care less about your 250€. I'm just using it as a “filter” to keep the time-vampires at bay.
I'll give it back right after we hang up (unless I take you as a client — and in that case, I can apply it to your balance.)
Once I have your “real person" deposit and your application, Timo from my office will call you and set up a time for us to
He’s been my “right hand” for 3 years, is the ONLY employee I trust with this business, and he’ll be contacting you in about 48 business hours at the most.
Our initial call will be between 45 and 90 minutes. This is where we really begin working to figure out exactly what you want ...and how to make it happen.
I’ll painstakingly review your goals, your offers, and so forth ...and I’ll deliver a plan to bring in money immediately.
If you see the value in becoming high level client, great! We can talk about it.
And if you don’t want to become a client — that’s OK too.
I‘ll return your deposit as soon as we hang up. No biggie.
And if you tell me I’ve wasted your time, I‘ll give you TRIPLE your deposit back immediately.
So you literally can’t lose.
(By the way - l‘ve never had anyone feel like their time was wasted. EVER. That’s why I can make this offer. I DELIVER. Would anyone else take such a risk?)
This opportunity is extremely limited because of the intense one-on—one time needed in order to provide you with results.
Therefore, it is physically impossible for me to work with more than a handful of people.
Also, you should realize there’s a very large demand for personal one—on—one help from me, and what I’m offering to
you is unprecedented.
So with that said, know that the window of opportunity won‘t be open long.
If you feel like this is right for you, click here, leave your application and let’s talk.
Then all you have to do is click the button below and you will be forwarded to a specially designed survey that will allow me to identify any weaknesses in your material. Once we found the hidden gems one of my top players will contact you and give you a 100% free 60 minute consulting. So if you are interested in crushing your competitors and turn cash burning marketing into true money making machines ACT NOW!